What is Change Management?

Change management is a term used to describe how a new initiative or improvement is created and implemented in an organisation. A key requirement for successful change management consists of understanding and managing the emotional journey people go through.


Everybody deals with change differently and if this is not carefully managed, the initiative may not be effectively and consistently implemented. In fact, it is said that 75% of change projects are unsuccessful, often causing excessive loss of resources. This is particularly due to lack of planning and understanding how change affects different areas and people of the organisation. Therefore, taking a consultative and systematic approach to managing change ensures that resources are leveraged in the best possible way.

What is the difference between change management and project management?

Project management consist of identifying objectives, monitoring progress and budget, and assigning relevant responsibilities for successful project completion. Change management, on the other hand, is about leading people through the process of change and ensuring that relevant stakeholders are informed and engaged in the change initiative before, during and after. Change management particularly refers to the transition people experience.

When and how does an organisation need to consider change management?

Organisations are in constant flux of change, particularly in the dynamic and technological world we live in today. Changing and improving ways of working is essential and vital for the longevity and success of an organisation, especially in making sure that services and products respond to market needs in the best possible way. This is something that managers of all levels are expected to handle on a daily basis.

Organisational Transformation

Some changes are so comprehensive that they require a complete organisational transformation or system change. Some comprehensive change management projects include


  • Process change

  • Customer acquisition restructure 

  • Recruitment strategy

  • Training strategy

  • Entering a new market

  • Introducing a new product or service

  • Organisational restructuring

  • Digital transformation

  • System change

  • Rebranding

  • Mergers and acquisition

  • Marketing digitalisation

What makes a change management project successful?

Change management projects can be complex and they require careful and strategic planning and often coming up with creative solutions to current and future challenges.


Important areas to consider and address when managing change include:


  • What is the core purpose and aim of the change initiative? What does the ideal outcome look like?

  • How is the change initiative going to affect different operations and stakeholders?

  • How can you ensure that your core services improve as a result of the change?

  • What digital solutions can be used to enhance the success of the project?

  • How will you manage the emotional journey people experience through change and loss? 

Change management is a systematic approach with progressive steps:

  1. Establish the vision, mission, values and strategy

  2. Assess what impact the change has as in the entire organisation

  3. Communicate the vision and plan to all stakeholders involved

  4. Create a coalition of changemakers

  5. Design an immediately implementable strategy

  6. Implement, Review, Assess, Adjust

How can DiscoverChange accelerate this growth?

Implementing improvements and organisation-wide changes can be simple and even enjoyable when specific methodologies are being used. The key is to combine an innovative mixture of learning styles, business improvement activities and personal development. This makes the whole experience an opportunity to grow and develop for everyone involved – rather than something that needs to be resisted and thought negatively of.

We facilitate business change in a highly effective manner:

Our bespoke business change programmes are tailored to achieve your specific organisational needs.


  • Teambuilding Workshops

  • Leader & Team Development

  • Digital Stakeholder Engagement Platform

  • Social Media Strategy

  • Branding Innovation & Digitalisation

  • Personal Development Courses

  • Personality Analysis & Reports

The development is provided through workshops, consulting, online resources, and done-for-you digital platforms. This approach ensures new changes are thoroughly implemented and benefited from throughout the organisation.

Are you planning or in the process of business change?

DiscoverChange team specialises in making the process of change simple and highly efficient. Susanne Virtanen, the director and qualified change manager, facilitates change initiatives and programmes with an innovative combination of techniques and strategies to get the best out of people and processes. We would be pleased to hear from you and discuss what strategies can be used in your organisation to create immediate and long-lasting positive change.

5 Steps to Achieve Your Big Vision

Growing and scaling your organisation doesn't need to take years, and we at DiscoverChange help to make this process simple, quick and enjoyable. Discover how to accelerate your business innovation and development and achieve your ambitious business vision with ultimate efficiency!

Contact Us

Are you planning improvements and changes in your organisation? We would be pleased to hear from you and discuss how to accelerate your business change, innovation and development.

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